Description
Noughty Wave Hello Curl Defining shampoo is formulated with 97% natural, plant-based ingredients that gently cleanse and hydrate, leaving you with soft, nourished and defined curls. Infused with vitamin rich sea kelp and moisturising avocado oil to boost hair strength and reduce damage. Free from sulphates which are known to strip away natural oils and cause a dry and itchy scalp. Invigorating ocean scent.
Noughty is vegan and cruelty free, certified by The Vegan Society and Cruelty Free International. Free from silicone, parabens and petrochemicals. Safe to use during pregnancy.
About Noughty
Noughty’s mission is to create natural, ethical and sustainable hair and body care products that are affordable without compromising on quality. And boy do they deliver!
Sustainability is at the heart of all every decision that Noughty makes. Through their partnership with CleanHub, Noughty are certified as plastic neutral and 100% of their packaging is sustainable and recyclable. All Noughty tubes, bottles and jars are made using bio-plastic sugarcane and post-consumer recycled plastic. The growth of this sugarcane is renewable and works to remove carbon, offsetting Noughty’s emissions.
Their ingredients are always 97% natural. Why not 100%? Some ingredients occur naturally at levels that are so low, that using them would be unsustainable and detrimental to the environment. This means that Noughty occasionally use safe and sustainable synthetic ingredients instead. Any palm oil used in Noughty products is RSPO certified.
Noughty are a B Corp. This accreditation recognises their exceptionally high standards for social and environmental awareness. They are one of just 5000 businesses globally with this accreditation and one of only 50 haircare brands. This certification reflects their commitment to developing the community, sourcing materials sustainably, ethically and responsibly and following Global Diversity, Equity and Inclusion Benchmarks (GDEIB) standards.
Directions for use
Apply Noughty Wave Hello Curl Defining Shampoo to wet hair for a feather-soft lather. If needed, add more water for extra foam. For best results, follow with Wave Hello Conditioner.
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