Does vegan mean cruelty free?
Vegan products will be cruelty free right? This is a trap I’d fallen into repeatedly and unwittingly for quite a while. Merrily sauntering round the supermarket, seeing a vegan logo and assuming it’s cruelty free. It’s possibly not. Essentially, the answer the...
What is a B Corp?
What is B Corp certification? In a nutshell, B Corp certification is the world’s gold standard measurement for how environmentally and socially conscious a business is based on how it makes its products, treats its staff, makes decisions, benefits its community and...
Parent companies and shopping cruelty-free
Firstly… what’s a parent company? It’s very common for brands to be owned by a much larger, often global corporation, called a parent company. You may have heard of some of them: Procter & Gamble, Unilever, Glaxosmithkline. Most parent companies are not...
Is it tested on animals? How do you know if a brand or product is cruelty free?
If you want to buy products that haven’t been tested on animals, how do you know what to look for to be sure they are cruelty free? When you’re out shopping, it can be quite hard to be sure that products are have not been tested on animals, even if you know what to...
