What do you do with your existing products when you’ve decided to go cruelty free?
You’ve made the decision to shop cruelty free. You know what you’re looking for when you’re shopping and from now on, everything will be animal friendly. Great! But what do you do with all your current products – the household...
Does vegan mean cruelty free?
Vegan products will be cruelty free right? This is a trap I’d fallen into repeatedly and unwittingly for quite a while. Merrily sauntering round the supermarket, seeing a vegan logo and assuming it’s cruelty free. It’s possibly not. Essentially, the answer the...
What is a B Corp?
What is B Corp certification? In a nutshell, B Corp certification is the world’s gold standard measurement for how environmentally and socially conscious a business is based on how it makes its products, treats its staff, makes decisions, benefits its community and...
Parent companies and shopping cruelty-free
Firstly… what’s a parent company? It’s very common for brands to be owned by a much larger, often global corporation, called a parent company. You may have heard of some of them: Procter & Gamble, Unilever, Glaxosmithkline. Most parent companies are not...
Is it tested on animals? How do you know if a brand or product is cruelty free?
If you want to buy products that haven’t been tested on animals, how do you know what to look for to be sure they are cruelty free? When you’re out shopping, it can be quite hard to be sure that products are have not been tested on animals, even if you know what to...
China’s animal testing policy
What is China's animal testing policy? As we’ve said before, policies relating to animal testing and determining whether or not a brand or company is cruelty free can be very complicated and confusing. It’s also something that keeps changing, which in most instances...
“We’re cruelty-free and against animal-testing” … Watch the language!
Many companies, including some very big, well-known brands will make bold statements on their websites claiming categorically to be against animal testing of any kind. But, their products are tested on animals. They know it, they agree to it, and they pay for it to be...
Animal testing and animal experimentation
The subject of animal testing and experimentation is very complicated. There are many conflicting views and opinions. Reported figures are often inaccurate (for a number of reasons) and research findings can be skewed and misleading. I’ve tried to provide a brief and...
Is toothpaste vegan and cruelty free?
In most cases, the answer is no. The vast majority of toothpastes and mouthcare products that you see on the shelves in supermarkets are not vegan or cruelty free. Almost all of them contain animal derived ingredients, and they are almost all tested on animals. Big...
