Does vegan mean cruelty free?
Vegan products will be cruelty free right? This is a trap I’d fallen into repeatedly and unwittingly for quite a while. Merrily sauntering round the supermarket, seeing a vegan logo and assuming it’s cruelty free. It’s possibly not. Essentially, the answer the...
What is a B Corp?
What is B Corp certification? In a nutshell, B Corp certification is the world’s gold standard measurement for how environmentally and socially conscious a business is based on how it makes its products, treats its staff, makes decisions, benefits its community and...
Parent companies and shopping cruelty-free
Firstly… what’s a parent company? It’s very common for brands to be owned by a much larger, often global corporation, called a parent company. You may have heard of some of them: Procter & Gamble, Unilever, Glaxosmithkline. Most parent companies are not...
